Conversion Rate Formulas to Accurately Calculate Growth
ConversionXL
JULY 8, 2021
For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. From this example, conversion tracking should be used to generate insight on your marketing and customer journey. Paid media is one of the most lucrative sources of customers for ecommerce.
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