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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Users should easily understand which assets are promoted on which channels and the distribution schedule. Here’s an example of how Nightwatch uses Asana to organize distribution: The color-coded initials in the right-hand column correspond to different members of the marketing team, so everyone knows their role.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, September 30, 2008 What does a startup CTO actually do? Often times, it seems like people are thinking its synonymous with "that guy who gets paid to sit in the corner and think technical deep thoughts" or "that guy who gets to swoop in a rearrange my project at the last minute on a whim."

CTO 168
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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

This kind of result is typical when you ship a redesign of some part of your product. The new design improved on the old one in several ways, but these improvements didnt translate all the way through the funnel. Usually, I think that means youve lost some good aspect of the old design. One last note on reporting.

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From Nothing To Something. How To Get There.

techcrunch.com

Inevitably, the excuses begin: I need to hire people to build the product. In later posts I’m going to get into more detail on specific topics like hiring, raising money, what types of ideas have the potential to get big, finding your founders, and the like. Like I said, forget everything else and just get your product out the door.

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Where is the best place to find a rockstar developer to bring it to life?

www.quora.com

Developer, engineer, CTO, or technical co-founder? Creative, innovative, or dreamy (not so sure about the last one), green 'get started' button or orange? You don't need a self-designated 10x imbe. Is Yelp a good place to find good technical co-founders? Is Google Inc. Rockstar v.