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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Zendesk offers tech industry people a concise description of how Zendesk can benefit their company. Think about your playbook from the perspective of a new hire. Your primary audience is the Chief Technology Officer (CTO) who has the spending power to buy your product. Lay out the key challenges and expected results.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. First of all, why split-test?

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From Nothing To Something. How To Get There.

techcrunch.com

Tech Gadgets Mobile Enterprise GreenTech CrunchBase TechCrunch TV Disrupt SF More TechCrunch TV Beta Invites Crunchies Elevator Pitches Gillmor Gang Podcasts TechCrunch Europe TechCrunch Trends TechCrunch France TechCrunch Japan Whats Hot: Android Apple Facebook Google Microsoft Twitter Yahoo Zynga Subscribe: From Nothing To Something.

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Where is the best place to find a rockstar developer to bring it to life?

www.quora.com

Find Questions, Topics and People Add Question Add Question Non-Technical Co-Founders Co-Founders Technical Co-founders Finding Co-Founders Startups & "How Important Are Ideas?" Developer, engineer, CTO, or technical co-founder? 24 Comments • Nov 8, 2010 I love this answer. Rockstar v.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

Update: The end is near, Expensify is hiring a.NET programmer! As you might know, we’re hiring the best programmers in the world. If you are a startup looking to hire really excellent people, take notice of.NET on a resume, and ask why it’s there. Guess which technology we have the least trouble with.

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