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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. Marketing strategy. Marketing software.

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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. This is especially true when it comes to tech companies hiring the wrong chief technology officer.

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3 Tips To Help Small Businesses Get More Customers In A Post-Google Search World

YoungUpstarts

By Trevor Sumner, Chief Technology Officer of LocalVox. Because of the explosion of social media and mobile as the primary, go-to consumer device for local information, Google is increasingly losing search share to local directories, social media sites and maps apps. Syndicate Content Out, Build Links In.

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Entrepreneurs are Everywhere Show No. 32: Evangelos Simoudis and Ashok Srivastava

Steve Blank

He is also a Consulting Professor at Stanford in the Electrical Engineering Department and Editor-in-Chief of the AIAA Journal of Aerospace Information Systems. I presented them to our chief product officer and our CTO. Ashok formerly was the Principal Scientist for Data Sciences at NASA Ames Research Center.

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Startup Business Model Considerations

SoCal CTO

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

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Behind Every Great Product

SVPG

Would that be perceived as “better enough” to get them to change their media consumption behavior? Because she understood the potential for IP-based syndicated content technology, Alex started searching for new and useful ways to put this technology to use. APPLE ITUNES – Camille Hearst.

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7 Common Mistakes Startups Make on Accelerator Program Applications

mashable.com

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