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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Zendesk offers tech industry people a concise description of how Zendesk can benefit their company. Here’s an example of how Nightwatch uses Asana to organize distribution: The color-coded initials in the right-hand column correspond to different members of the marketing team, so everyone knows their role. Marketing software.

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3 Tips To Help Small Businesses Get More Customers In A Post-Google Search World

YoungUpstarts

By Trevor Sumner, Chief Technology Officer of LocalVox. Additionally, it is critical to make sure to syndicate out descriptions rich with keywords. 88% of consumers trust online reviews as much as personal recommendations 2. Yelp (the most popular local review app and powers Apple Maps).

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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. This is especially true when it comes to tech companies hiring the wrong chief technology officer.

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The NextView Ventures Manifesto

View from Seed

Amidst the rise of new funds, new technologies, and potentially disruptive late stage players, I thought it was important to share what we consider to be our core operating principles here at NextView. . It’s been an interesting several years in the early stage venture eco-system, and the sands have shifted considerably.

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Our Investing Manifesto at NextView

Rob Go

Amidst the rise of new funds, new technologies, and potentially disruptive late stage players, I thought it was important to share what we consider to be our core operating principles here at NextView. . It’s been an interesting several years in the early stage venture eco-system, and the sands have shifted considerably.

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

AGILEVC My idle thoughts on tech startups. Kayak was started here in my backyard of Boston… co-founder & CTO Paul English and the product/engineering team is based here in Concord MA. Kayak Software Corporation. How to Evaluate Firms for a Seed VC. How To Think About The Future. Cliff Notes S-1: Kayak.

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Behind Every Great Product

SVPG

I’ve had the opportunity to work with many impressive teams and product managers from a broad range of leading tech companies, and this has helped me to get a better sense of the what is essential to the role, and to success. Those were the technology-powered innovations that enabled the new, much more desirable business model.

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