Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Curation, the most efficient content. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids.

Widget 286

Widget Marketing Curation Audio 286

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. They don't have the best features, but they fall in love with their customers and sell that aspiration. It's commodity.

Community 51

Community Kuwait Cofounder Bootstrapping 51

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Curation, the most efficient content. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids.

Widget 233

Widget Entrepreneur Marketing Curation 233

Startup Professionals Musings

AUGUST 15, 2011

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Curation, the most efficient content. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids.

Widget 256

Widget Marketing Curation Audio 256

Startup Professionals Musings

MAY 30, 2015

You have to build a web presence with marketing content to get visibility above the almost 300 million other new websites created last year, and attract the customers you need. Curation, the most efficient content. The key is new content on a regular basis to attract the attention of search engines and new customers.

Widget 120

Widget Curation Audio Aggregator 120

www.kalzumeus.com

AUGUST 13, 2012

how I more-than-doubled customer lifetime value on Appointment Reminder by implementing a product tour. asking for email addresses would damage customer confidence. Reports are valuable, white papers are less valuable, PDFs are virtually valueless. Why would you care about that?

Email 54

Email Software Review Software Campaign 54

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140

Customer Marketing Social Media CPA 140