Duct Tape Marketing

AUGUST 23, 2023

They don't have the best features, but they fall in love with their customers and sell that aspiration. Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. They created the customer success community a category.

Community 51

Community Kuwait Cofounder Bootstrapping 51

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Curation, the most efficient content. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids.

Widget 233

Widget Entrepreneur Marketing Curation 233

Startup Professionals Musings

AUGUST 15, 2011

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Curation, the most efficient content. You don’t need a real book as a base for electronic books, as people now prefer something akin to a “white paper” on steroids.

Widget 256

Widget Marketing Curation Audio 256

Startup Professionals Musings

MAY 30, 2015

You have to build a web presence with marketing content to get visibility above the almost 300 million other new websites created last year, and attract the customers you need. Curation, the most efficient content. The key is new content on a regular basis to attract the attention of search engines and new customers.

Widget 120

Widget Curation Audio Aggregator 120

Duct Tape Marketing

FEBRUARY 22, 2017

Here’s what you’ll learn how to do: Use LinkedIn, and later other social networks like Twitter, to curate a list of high-value, warmly-connected prospects. We’re not shotgunning emails to the masses, and 150-300 per week is a list you can curate. Step 4: Create spreadsheet template and custom fields. The strategy in a nutshell.

Curation 43

Curation Lead Generation Technical Review Email 43

crowdSPRING Blog

OCTOBER 9, 2015

Customer Experience vs. User Experience: What’s The Difference? A curated selection of illustration from around the world. | Project that Explores the Potential of White Paper – Design Milk crowdspring.co/1OSOjGq. crowdspring.co/1gRDXaT. Four influential brands and why they’re so effective crowdspring.co/1VyR8Ra.

Small Business 48

Small Business Design St. Louis Social Media 48

The Next Web

NOVEMBER 30, 2013

Content marketing allows a business to connect with existing and potential customers by providing value through original or curated content. Keep your focus on what information is valuable to your customer by providing the right amount of quality content in the right context. This post was originally published on Popditto. .

Marketing 156

Marketing Social Media Audience Channel 156

YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. The Uberflip platform starts with aggregating all the content you create and curate. But marketers today still struggle with tapping into the potential that exists in content marketing.

Marketing 162

Marketing Curation B2C Audience 162

YoungUpstarts

NOVEMBER 4, 2018

Is it from long, obscure white papers? In addition to our own mental filters, we often rely on search engines and sites that curate content to help apply filters. Ultimately, we combine and house this information into audience avatars that provide an overview or image of who our customers really are. YouTube videos?

Audience 159

Audience Framework Community Search 159

Duct Tape Marketing

SEPTEMBER 11, 2018

Send them a free white paper and ask them to sign up for your bi-weekly newsletter that’s filled with valuable content. Catch Customers at Any Stage of the Marketing Hourglass. Typically, outbound strategies are deployed at the top of the hourglass, where new customers are just getting to know and like your brand.

Marketing 62

Marketing Social Media Campaign Curation 62

Duct Tape Marketing

MARCH 31, 2014

This is the only way to create an overall experience that meets the customer on the journey they want to take. If your organization has already come to realize the need for this change, it might be as simple as creating several new processes that make it easier for sales to curate, personalize and share content.

Social Media 72

Social Media Media Marketing Curation 72

Up and Running

MAY 21, 2014

that 57% of the typical purchase decision is made before a customer even talks to a supplier. And I’m going to suggest that this funnel approach is very radically broken because when it really comes to lead and referral generation, the customer is your best source of leads, is your best tool. What’s changed about selling?”

Marketing 72

Marketing Social Media Sales Media 72

Duct Tape Marketing

JUNE 7, 2015

This tool allows you to put a widget in the sidebar, header or footer that allows your customers to submit their information (you’ll see something similar on the right of this post.)You Most businesses create weekly newsletters to send to their customers. These are very similar to white papers, just a bit longer.

Lead Generation 28

Lead Generation Widget Curation Email 28

www.kalzumeus.com

AUGUST 13, 2012

how I more-than-doubled customer lifetime value on Appointment Reminder by implementing a product tour. asking for email addresses would damage customer confidence. Reports are valuable, white papers are less valuable, PDFs are virtually valueless. Why would you care about that?

Email 54

Email Software Review Software Campaign 54

Duct Tape Marketing

JUNE 5, 2012

Most offers are for an ebook or white paper. Let me ask you this – do remodeling customers ever want to know about design. All of the kinds of things that your prospects ask you about prior to becoming a customer make great topics for content. Customer success stories offer proof.

Curation 56

Curation Differentiation Conversion Small Business 56

Steve Blank

DECEMBER 12, 2016

Our sponsors treated our students like serious problem solvers who could contribute unique technical skills and unfettered customer access. They did a major pivot and decided to concentrate directly on refugees as customers — building on all they had learned during their first eight weeks of interviewing and research.

Silicon Valley 194

Silicon Valley Lean San Diego Agile 194

Duct Tape Marketing

DECEMBER 13, 2011

Blog posts, white papers and in-person and online seminars create awareness, build trust, educate and illustrate core stories. Customer service goes community. The cable provider Comcast launched Comcast Cares , a social media push to repair a poor customer-service perception. Content becomes conversion.

Small Business 65

Small Business Social Bookmarking Social Media Social Network 65

Duct Tape Marketing

AUGUST 5, 2013

We outsource entire departments these days – accounting, customer service, hr, tech support – so why not content creation? Writtent.com is the top marketplace for website content: blog posts, articles, ebooks, white papers, reports, guest posts and more. Outsource content. Listly by John Jantsch. Outsource content. crowd rank.

Marketing 66

Marketing SEO Hiring Curation 66

Steve Blank

DECEMBER 12, 2016

Our sponsors treated our students like serious problem solvers who could contribute unique technical skills and unfettered customer access. They did a major pivot and decided to concentrate directly on refugees as customers — building on all they had learned during their first eight weeks of interviewing and research.

Silicon Valley 120

Silicon Valley Lean San Diego Agile 120

Duct Tape Marketing

APRIL 5, 2017

But if you’re not answering every single question that your customers and prospects have and making that content available, someone else will. I’m trying to solve the problems of our customers. ” And how do we interact with sales to make sure that that’s actually getting in front of the customers.

Email 31

Email Search Engineer Curation 31