Startup Professionals Musings

FEBRUARY 1, 2012

The same messaging rules that apply to classic public relations and branding apply to social media. Combine social media seamlessly within your traditional marketing plan. Use social media to engage customers in new ways and sharpen your brand. Producing weak, unfocused, or unhelpful content. small businesses.

Social Media 233

Social Media Media Lead Generation Startup 233

Startup Professionals Musings

OCTOBER 4, 2010

The same messaging rules that apply to classic public relations and branding apply to social media. Combine social media seamlessly within your traditional marketing plan. Use social media to engage customers in new ways and sharpen your brand. Producing weak, unfocused, or unhelpful content.

Social Media 212

Social Media Media Startup Curation 212

Gust

NOVEMBER 7, 2011

The same messaging rules that apply to classic public relations and branding apply to social media. Combine social media seamlessly within your traditional marketing plan. • Use social media to engage customers in new ways and sharpen your brand. Producing weak, unfocused, or unhelpful content. small businesses.

Social Media 125

Social Media Media Startup Curation 125

Duct Tape Marketing

FEBRUARY 19, 2014

I’ve long felt that the blending of advertising, referrals and public relations (what I’ve always called earned media) is the recipe for effective lead generation. Either way, it must be an essential leg of your lead generation efforts, and here’s why. Your email newsletter is about creating earned media.

Media 67

Media PR Marketing Lead Generation 67