Startup Professionals Musings

FEBRUARY 1, 2012

The same messaging rules that apply to classic public relations and branding apply to social media. According to the “ Small Business Marketing Forecast 2012 ” from Ad-ology, Social media for small business marketing has reached its tipping point. Research your target market to find out who they are and how to reach them.

Social Media 233

Social Media Media Lead Generation Startup 233

Startup Professionals Musings

OCTOBER 4, 2010

The same messaging rules that apply to classic public relations and branding apply to social media. Turn your social media efforts into profit, rather than just another expense. According to the “ Small Business Marketing Forecast 2010 ” from Ad-ology, lead generation is the biggest benefit of social networking for U.S.

Social Media 212

Social Media Media Startup Curation 212

Gust

NOVEMBER 7, 2011

The same messaging rules that apply to classic public relations and branding apply to social media. According to the “Small Business Marketing Forecast 2011” from Ad-ology, social media will be the biggest budget gainer among small businesses in 2011, with 39.4% Producing weak, unfocused, or unhelpful content.

Social Media 125

Social Media Media Startup Curation 125

Duct Tape Marketing

OCTOBER 13, 2011

5 Steps to Small Business Public Relations Success This content from: Duct Tape Marketing. Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what I call the lead generation trio (advertising and referrals being the other members.).

Public Relations 66

Public Relations Small Business PR Lead Generation 66

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

MARCH 1, 2016

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Duct Tape Marketing

FEBRUARY 19, 2014

I’ve long felt that the blending of advertising, referrals and public relations (what I’ve always called earned media) is the recipe for effective lead generation. Either way, it must be an essential leg of your lead generation efforts, and here’s why. Your email newsletter is about creating earned media.

Media 68

Media PR Marketing Lead Generation 68