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Customer Development

Demand

Initial Public Offering

New Rules for the New Internet Bubble

Steve Blank

MARCH 18, 2011

They taught you about customers, markets and profits. The reward for doing so was a liquidity event via an Initial Public Offering. Startups needed millions of dollars of funding just to get their first product out the door to customers. Startups still required millions of dollars of funding.

Internet

335

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