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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. Heres the catch.

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Lessons Learned: Product development leverage

Startup Lessons Learned

The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. Making UGC work requires good tools, open standards, and proper incentive design. Its a key lean startup concept.

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Lean Startup at Scale

Startup Lessons Learned

But we couldn''t have identified this without having clear metrics (that high bug count) to assess our development process. So, depending on which team you are talking to at Shutterstock, we may be Lean Startup or Agile or Kanban or some other method depending on the type of problem that team is designed to solve.

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Lessons Learned: The hacker's lament

Startup Lessons Learned

Even if, in a previous life, you were a world expert in some functional specialty, like in-depth market research or scalable systems design, the compressed timeline of a startup makes it irrelevant. These are two other Extreme Programming practices that are explicitly designed to counteract the problems inherent in this situation.