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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. Heres the catch.

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Lessons Learned: Work in small batches

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, February 20, 2009 Work in small batches Software should be designed, written, and deployed in small batches. Similar results apply in product management, design, testing, and even operations. Take the example of a design team prepping mock-ups for their development team.

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The Principles of Product Development Flow

Startup Lessons Learned

Reinertsen is keenly aware of what makes product development different from other business functions, like manufacturing, that we sometimes use as a metaphor. Product development deals in designs, which are fundamentally intangible. Hence the need for partitioning our resources into a separate problem team and solution team.

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Lessons Learned: The product manager's lament

Startup Lessons Learned

I met one recently that is working on a really innovative product, and the stories I heard from their development team made me want to cringe. The product manager was clearly struggling to get results from the rest of the team. These specs are handed to a designer, who builds layouts and mockups of all the salient points.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Datablindness

Startup Lessons Learned

You constantly assess the situation, looking for hazards and timing your movements carefully to get across safely. For example, a recent event I held started with a customer validation exercise (actually, this example is fictionalized for clarity). It was pretty ugly, the marketing and design sucked, and I was embarrassed by it.

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Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

The technical interview is at the heart of these challenges when building a product development team, and so I thought it deserved an entire post on its own. Still, a startup product development team is a service organization. Were there to serve customers direclty, as well as all of the other functions of the company.