Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

Customer Development 232

Customer Development Developer Customer Silicon Valley 232

Steve Blank

APRIL 30, 2009

The design was actually a negative drag on selling anything off a retail shelf. From grumbling skeptics, they all became packaging design converts. And for sure they were never going to win any design awards. We were on the bottom row – with an invisible box. We labeled this our “Black Hole of Packaging&# strategy.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

SEPTEMBER 30, 2008

If youre trying to design an architecture to maximize agility, how can that work if some people are working in TDD and others not? Platform selection and technical design - if your business strategy is to create a low-burn, highly iterative lean startup, youd better be using foundational tools that make that easy rather than hard.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

market-by-numbers.com

DECEMBER 7, 2009

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? The “encroachment&# of business or engineering on design is (theoretically) dependent on the driving force, rather than personal bias.

San Diego 40

San Diego RSS Lean Elevator Pitch 40

Startup Lessons Learned

OCTOBER 7, 2008

Acqusition competition is how new apps get new customers. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If and when a good SEM solution shows up for iPhone, you may be able to use it to artificially drive your app into the Top 25, as a one-time event.

San Francisco 68

San Francisco Lean Retention SEM 68