SuperMac War Story 9: Sales, Not Awards « Steve Blank
Steve Blank
APRIL 30, 2009
Maybe It’s Me When I got to the SuperMac, our Marketing Communications group told me about our “award-winning&# retail packaging for our graphics boards. Her packaging class was so good that we sent every new marketer at SuperMac to take it. Yet when I saw our retail package, I was confused. Worry about the sales results.
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