Steve Blank

APRIL 30, 2009

Maybe It’s Me When I got to the SuperMac, our Marketing Communications group told me about our “award-winning&# retail packaging for our graphics boards. Her packaging class was so good that we sent every new marketer at SuperMac to take it. Yet when I saw our retail package, I was confused. Worry about the sales results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

www.chancebarnett.com

MAY 10, 2011

With the theory and insights and tips I gave about Positioning your business, finding your market online and “framing” your product to a hungry crowd… when it comes to actually sitting down and deciding what’s on your landing page, it can be a challenge knowing where to start. It was farther removed than that. Don’t get generic ones.

SEM 47

SEM Email Los Angeles Conversion 47

Occam's Razor

AUGUST 28, 2006

Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Your marketing efforts should yield more customers who are able to conquer (accomplish the task they are there to accomplish) and fewer who say yuck and leave.

Metrics 120

Metrics Analytics PPC Campaign 120