Customer Development Direct Marketing Metrics Viral 
VC Cafe
SEPTEMBER 5, 2012
Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.
Startup Lessons Learned
APRIL 7, 2010
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Instead, we try to accelerate with respect to validated learning about customers. Even if it shows improvement in some micro metric, does that invalidate the overall design? No one feature is to blame.
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