Remove Customer Development Remove Early Stage Remove Internet Remove PR
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Lessons Learned: Don't launch

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? Announce a new product, start its PR campaign, and engage in buzz marketing activities. Do your customers really read TechCrunch? If not, do not launch there.

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A Path to the Minimum Viable Product

Steve Blank

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. It bears repeating: an early-stage startup must focus on making one customer group excited by a mission-aligned product.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

In venture capital in particular, early-stage companies are often operating in frontier industries, where the rules are unpredictable and conventional analytic frameworks may be misleading. Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. 2) Raise capital.

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Rocket Science 4: The Press is Our Best Product

Steve Blank

Our VP of Business Development had no problems getting meetings and fund raising was easy. The Digital Dream Team Way before the Internet phenomenon, we had created “Rocket Science the brand ” that was much bigger in size and importance than Rocket Science the company. Rocket Science seems to be a bit of an extreme case though.

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Rocket Science 5: Who Needs Domain Experts

Steve Blank

Think of the Microprocessor, Personal Computer, Internet, Twitter, Youtube, Facebook, Google, the iPhone. Customer Development There was nothing wrong about Rocket Science having a vision radically different than the conventional wisdom. Founders need to validate their vision in front of customers early and often.

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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

Thirty years later we now realize that its one the causes of early startup failure. This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. Coming next Part 2: What’s Wrong with Product Development as a Model?

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Sneak preview, KISSmetrics (and more)

Startup Lessons Learned

Three premier early-stage venture investors have joined forces to sponsor the event: Baseline , Floodgate , and First Round Capital. Three premier early-stage venture investors have joined forces to sponsor the event: Baseline , Floodgate , and First Round Capital.