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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values). The first input is CAC.

Metrics 150
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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

I need to give credit for the topic to PR Malloy who Tweeted me this question. msuster looking for an inspired post on when an exclusivity deal (w/ major industry player) works (cons as well) for an early stage tech co. — PR Malloy (@diddly_do_indy) June 13, 2015. ” Here’s what I mean.

PR 150
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

” Sean is somebody widely respected in Silicon Valley (although he now lives in SoCal) for having helped many early-stage companies go through major growth periods by quantitatively testing features with audiences to help diagnose what led to growth. But I still believe Sean Ellis was right. Doesn’t.

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

She is a go to person for me when I have questions around technology or early stage marketing and branding. We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups. More general resources are: Tracy Williams at Olmstead Williams for PR. Maybe ten years. Foreign Service.

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Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

To grow a business, most entrepreneurs know that they should be implementing PR strategies. For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” They mix it up with advertising.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

In venture capital in particular, early-stage companies are often operating in frontier industries, where the rules are unpredictable and conventional analytic frameworks may be misleading. Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. 2) Raise capital.

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Where is the Metaverse headed in 2023?

VC Cafe

However, in reality the Metaverse is still in its early stages of development, and yet, we already can see positive examples of its impact. And the Internet is moving in that direction – more immersive, social, participatory. Into the Metaverse event in London. Hamza Khan. Esther O’Callaghan OBE (meta?