Steve Blank

MAY 22, 2009

Marketing may be physically “staging&# the booth, and may even it “man it,&# but don’t be confused, this is the VP of Sales party. While the industry average says only 20% of show leads are followed up, that only happens in other companies, not yours. Go to trade shows like it matters. To Order Outside of the U.S.

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Steve Blank

AUGUST 27, 2009

Thirty years later we now realize that its one the causes of early startup failure. This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. Coming next Part 2: What’s Wrong with Product Development as a Model?

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Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. You should be brainstorming messages with current and potential customers. Plus tips on overall trade show strategy. Now In Print!

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Steve Blank

JUNE 22, 2009

However, the CEO as the “Rock Star&# always reminded me of why I fired any PR agency that was getting more press than the company it represented. KC Reply steveblank , on June 24, 2009 at 1:20 pm Said: Ken, HP was a pretty complex story. I don’t know enough about the company other than what I read in the press. Now In Print!

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Steve Blank

JULY 13, 2009

Not being able to hear negative customer input is an extremely bad idea. Out of the Ashes A few of the key tenets of Customer Development , came from the ashes. era&# , but really interested in your take on these “free&# models through the prism of Customer Development.

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Steve Blank

JULY 16, 2009

Customer Development There was nothing wrong about Rocket Science having a vision radically different than the conventional wisdom. Customer Development says having a vision, faith and a set of hypotheses are a normal part of the startup experience. Rocket Science was just another one of those companies (with better PR).

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Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development. In my experience, every marketer with an MBA wants to “do strategy.”

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