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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

For companies in the early-adopter phase, you can play "the earlyvangelist game" whenever a customer turns out to be too mainstream for your product. Pick a similar product that they do use, and ask them "who was the first person you know who started using [social networking, mobile phones, plasma TV, instant messaging.]? So why you?

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

For example, if any of the mobile ad networks gets major traction, they may become a dominant way that people discover new apps. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Retention competition is how you get people to come back to your app.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

So there is an opportunity to build new brands with attributes like "the most amazing mobile apps" but I think building a company around that strategy means really thinking through how to do it. No other mobile platform or carrier deck under the sun can offer the amount of user attention and time that the App Store does.

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Three decisions to make on virtual goods

Startup Lessons Learned

If you support mobile or prepaid cards for billing, they can even do it on their own, without approval, just using their discretionary income. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R.