Startup Lessons Learned

SEPTEMBER 18, 2008

For companies in the early-adopter phase, you can play "the earlyvangelist game" whenever a customer turns out to be too mainstream for your product. Pick a similar product that they do use, and ask them "who was the first person you know who started using [social networking, mobile phones, plasma TV, instant messaging.]? So why you?

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Startup Lessons Learned

OCTOBER 7, 2008

Acqusition competition is how new apps get new customers. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. For example, if any of the mobile ad networks gets major traction, they may become a dominant way that people discover new apps. Then, if your retention is good enough, you can stay there.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

SEPTEMBER 18, 2008

Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. I think it dwarfs all other mobile platforms by an order of magnitude.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74