Customer Development Fractional VPE Hiring Marketing 
Steve Blank
JUNE 25, 2009
Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. The Consultative Sale Our sales guy then quietly asked if there was any way we could help them. Help them?!!
Steve Blank
OCTOBER 5, 2009
It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.) I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” It would be the company where I actually earned the title.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Lessons Learned
SEPTEMBER 30, 2008
So I initially gravitated to the CTO title, and not VP of Engineering. I feel reminded of one of Jerry Weinberg's laws of consulting: Regardless of what it might look like at first, it's always a people problem. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?
Startup Lessons Learned
DECEMBER 7, 2008
As a last disclaimer, please consult the definition of the word hacker if youre not familiar with the controversies surrounding that term.) And we cant hire new engineers any faster, because you cant be interviewing and debugging and fixing all at the same time! Hire a CTO or VP Engineering. Just change it.
www.women2.org
MARCH 8, 2012
After quitting my job and starting Sorced , I spent a few months validating my business concept by creating the product mockups and doing customer development. Additionally, if you want to hire more engineers, how hard will it be to find people using this language. You might as well hire an outsourced team.
Expert insights. Personalized for you.
142 
Let's personalize your content