Remove Customer Development Remove Fractional VPE Remove Marketing Remove Sales
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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They looked at their watches, gave our sales guy a quizzical look and left.

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Ardent 1: Supercomputers Get Personal

Steve Blank

I had last been in Chapel Hill on a winter’s day in 1986, traveling with the VP of Sales of our new supercomputer startup, Ardent. It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.)

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Women 2.0 » FounderDating: How I Found My Co-Founder

www.women2.org

After quitting my job and starting Sorced , I spent a few months validating my business concept by creating the product mockups and doing customer development. It’s the same process as sales and dating, and I know how to do both, well, at least sales… So, how hard can this be? However, I needed to actually build it!

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Lessons Learned: The hacker's lament

Startup Lessons Learned

As a last disclaimer, please consult the definition of the word hacker if youre not familiar with the controversies surrounding that term.) Even if, in a previous life, you were a world expert in some functional specialty, like in-depth market research or scalable systems design, the compressed timeline of a startup makes it irrelevant.