Customer Development Framework Product Development Retention 
Steve Blank
MAY 6, 2015
Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. But it lacked a framework for testing all commercialization hypotheses outside of the building.
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Lessons Learned
APRIL 14, 2009
Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.
Startup Lessons Learned
JUNE 22, 2009
Each has its own iterative process: customer development and agile development respectively. In those cases, the product may stay mostly the same, but the positioning, marketing, and - most importantly - prioritization of features changes dramatically. This is an exciting kind of change, usually. My question to you: 1.
maplebutter.com
JANUARY 8, 2013
Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing. It all depends on where you’re at. A few nuggets.
Startup Lessons Learned
DECEMBER 16, 2008
After youve acquired a customer, why would they bother to come back to your service? I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. Have you struggled with engagement and retention?
steveblank.com
JULY 8, 2011
interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform. It’s more reference material. Thus, these pages.
Expert insights. Personalized for you.
120 
Let's personalize your content