SuperMac War Story 10: The Video Spigot « Steve Blank
Steve Blank
MAY 11, 2009
And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. There was nothing for the consumer to do.
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