Customer Development Germany Marketing Sales 
Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. What metrics do we use to see if we learned enough in Customer Discovery ? Customer Development is unhelpful here.
Steve Blank
JULY 20, 2009
No mainframe or minicomputer company saw any market for these small machines. Since the training department was part of sales no one really paid attention to the four of us. It was a Friday (about ¾’s through my work week) and I was in a sales department meeting. VP of Sales? Repeat every day, six or seven days a week.
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SVPG
AUGUST 30, 2013
The downward spiral continues because the sales organization loses a lot of deals when they try to compete with a weak product. And then you start complaining about working at a sales-driven company. This is not a new technique, but you may recognize it as the foundation of Customer Discovery and Customer Development.
Steve Blank
MARCH 15, 2011
Give us an estimate of market size). Uwe Vogt (MBA, Jun 2011) Technical Director & Co-Owner, Sideo Germany (Sub. Vogt Holding), PhD Mechanical Engineering (FAU, Germany), MS Engineering (ETH Zurich, Switzerland. Dollar size of deals is sufficient to be profitable with direct sales strategy. The Nine Teams Present.
SVPG
MAY 17, 2012
Until we have this product, it doesn't make sense to spend money on sales and marketing and incremental hiring. I usually encourage this to be the sole scorecard KPI during this phase because I like the results that come from a single-minded dedication to happy, referenceable customers. Everything is hard.
www.vccafe.com
MARCH 11, 2013
Whether you’re wondering what site search you should use or what is the best email marketing tool, knowledge is power. Steve Blank on Lean Customer Development. Inbound Marketing vs Interruption marketing. Email marketing. Market Research. Promotions/Marketing. Lean Methodology Sources.
SoCal CTO
SEPTEMBER 8, 2010
A Smart Bear: Startups and Marketing for Geeks , August 9, 2010 This is Part 3 of the series: 5 lessons from 150 startup pitches.? Novel and creative campaigns like the recent YouTube campaign from Old Spice purportedly demonstrate the power of social in marketing. If you do a lot of pitches, spend the six minutes to watch this.
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