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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. After waiting for a week or so for the book to make it to Japan, I was very much shocked how impressed I was by the Customer Development Model detailed in the book. ————-.

Japan 296
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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Startups are in fact only temporary organizations, organized to search –not execute–for a scalable and repeatable business model.

Lean 300
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Lessons Learned: The lean startup

Startup Lessons Learned

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168
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Making a Dent in the Universe – Results from the NSF I-Corps

Steve Blank

The NSF I-Corps Lean LaunchPad class has different goals then the same class taught in a university or incubator. In an incubator, the Lean LaunchPad develops angel or venture-funded startups. 2) Get the teams out of the building to test their hypotheses with prospective customers. Here’s what they found. Lessons Learned.

Lean 252
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Why Companies are Not Startups

Steve Blank

These groups are adapting or adopting the practices of startups and accelerators – disruption and innovation rather than direct competition, customer development versus more product features, agility and speed versus lowest cost. Somewhere in the dim past of the company, it too was a startup searching for a business model.

IRR 335
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Reinventing Life Science Startups – Medical Devices and Digital Health

Steve Blank

on medical device revenues, regardless of profitability delays or cash-flow breakeven. Some startups in this field are actually beginning with Customer Development while others struggle with the classic execution versus search problem. Customer Development Lean LaunchPad Science and Industrial Policy Teaching'

Startup 296
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He invented the category of sponsored search. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He created GoTo.com (later renamed Overture) out of a frustration with search. Overture (Goto.com).

Product 350