SuperMac War Story 10: The Video Spigot « Steve Blank
Steve Blank
MAY 11, 2009
And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. At the time no one (including Apple) knew exactly what consumers were going to do with multimedia, it was still pre-Internet. But Apple had planned to announce and demo QuickTime without a way to get video into the Mac.
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