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Lessons Learned: The lean startup

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.

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How to listen to customers, and not just the loud people

Startup Lessons Learned

But the early customers all compared it to MySpace. This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. It required hearing customers say it over and over again for us to take a serious look, and eventually to realize that social networking was core to our business.

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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

For companies in the early-adopter phase, you can play "the earlyvangelist game" whenever a customer turns out to be too mainstream for your product. Pick a similar product that they do use, and ask them "who was the first person you know who started using [social networking, mobile phones, plasma TV, instant messaging.]?

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For Startups, How Much Process Is Too Much? (for Harvard Business.

Startup Lessons Learned

High-profile startup Friendster had first-mover advantage in the social networking space, but created openings for competitors when it could not scale to meet demand. High-profile startup Friendster had first-mover advantage in the social networking space, but created openings for competitors when it could not scale to meet demand.

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Corporate Venture Capital: Obligatory or Oxymoron?

David Teten

At Virgin Mobile USA, Mari led early initiatives in mobile commerce, social networking and advertising. New York Times’ timeSpace is a good example. Of course, bringing startups (whether prospective or existing portfolio companies) closer to operating divisions has business and customer development benefits.

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Support the Startup Founders Visa with a tweet

Startup Lessons Learned

Its actually part of a lean startup story. Recently, hes been engaged in a customer validation exercise around a new concept for a political action-oriented social network. For more on his lean startup journey, you can take a look at this slide presentation. Its actually part of a lean startup story.

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Lessons Learned: CPI > CPC

Startup Lessons Learned

This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines. Social network page views are much more likely to be internally focused; ads are more of a distraction. Expo SF (May.