Customer Development Lean PR Stock Options 
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
They have many, many man-years of development and customer development in them. I think I might be able to speed things up, especially now that everybody always talks about the book The Lean Startup. Edwin: There are a million others. Jason: There’s a million, but people love them. Why not get a partner?
techcrunch.com
OCTOBER 23, 2010
Everything Seth said is absolutely spot on, except I’d encourage founders to make sure they do some customer development (even in the consumer space) in parallel to cranking out the first product. So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success.
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