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Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

They have many, many man-years of development and customer development in them. You may call it employee number one with a really low salary and really generous stock options and as the company grows, you’ll fix their salary. Edwin: There are a million others. Maybe that’s one way to go, right?

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From Nothing To Something. How To Get There.

techcrunch.com

Everything Seth said is absolutely spot on, except I’d encourage founders to make sure they do some customer development (even in the consumer space) in parallel to cranking out the first product. So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success.