Customer Development Metrics Naming Sweat Equity 
grasshopperherder.com
SEPTEMBER 24, 2011
Piercing the Corporate Veil – Sweat Equity Consulting. But much like becoming a co-founder, getting paid sweat equity is essentially becoming an investor in the company. All names redacted.). If you did, why would you be consulting for sweat equity instead of investing as a VC or for yourself?
grasshopperherder.com
FEBRUARY 19, 2011
Names redacted.) Unless your name is Mesmero the Magnificent, it’s probably not going to work on me. If you’re waiting for a marketing guy to talk to customers, you’ll never understand the target market. As an investor, I will expect the same metrics an investor would get.
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