supermac War Story 7: Rabbits Out of the Hat - Product Line Extensions
Steve Blank
APRIL 16, 2009
We were about to be partners in building a new product family. The change in his demeanor – from trying to kill me – to laughing, as it dawned on him where I was going, could only be described as hysterical relief. “40%?” Yes, yes and yes. In most markets, “first mover advantage is illusorily; fast followers often win.
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