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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

We’ll build the class around the business model / customer development / agile development solution stack. Instead you will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works. Start your blog/wiki/journal.

Wiki 315
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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

You might get a bunch of inbound emails from other press and partners, and all of these things can contribute to a feeling that you’re on your way to getting tons of traffic. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? How to listen to customers, and not just the loud.

Audience 119
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Lessons Learned: Don't launch

Startup Lessons Learned

Establish credibility with potential partners. You need to combine your product with others, and this requires partners like OEMs or system integrators. A marketing launch can help you get in the door with those partners, if youre having trouble getting their attention. Do some Customer Development instead.