Customer Development PR Product Development Stock Options 
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
They have many, many man-years of development and customer development in them. You have your general management meeting and in your general management meeting you talk about product development, about marketing and about finance. Edwin: There are a million others. It’s bundled in different groups.
techcrunch.com
OCTOBER 23, 2010
Everything Seth said is absolutely spot on, except I’d encourage founders to make sure they do some customer development (even in the consumer space) in parallel to cranking out the first product. So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success.
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