Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. I couldn’t care less about those.

Silicon Valley 266

Silicon Valley Technical Review RSS PR 266

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Freemium models have their own scorekeeping.)

Customer Development 221

Customer Development Developer Customer Silicon Valley 221

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency.

Silicon Valley 266

Silicon Valley Product Startup Product Development 266

Steve Blank

JULY 13, 2009

Our “Hollywood meets Silicon Valley” story played great in Silicon Valley, they ate it up in Hollywood, and the business press tripped over themselves to talk to us. Not being able to hear negative customer input is an extremely bad idea. Which at this stage of the company was marketing and financing.

Silicon Valley 122

Silicon Valley Product RSS California 122

Steve Blank

MARCH 19, 2009

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. Yet our customers said they got their company and product information from only three publications: MacWorld, MacUser and MacWeek. Steve Blanks 30 years of Silicon Valley startup advice.

Silicon Valley 194

Silicon Valley RSS Software Review Technical Review 194

crowdSPRING Blog

MARCH 15, 2013

Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Money matters: why women founders struggle in Silicon Valley | The Verge – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Paid Search: Are You Wasting Your Money? – [link].

Social Media 105

Social Media Small Business Design Media 105

crowdSPRING Blog

NOVEMBER 2, 2012

Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link]. There Are Plenty Of Failures In Silicon Valley, Thanks – [link]. Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link]. Does your startup require a miracle?

Social Media 93

Social Media Small Business Design Media 93