Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” My new head of Public Relations quickly learned that my admin could answer calls from the press. Steve Blanks 30 years of Silicon Valley startup advice. Order Here.

Silicon Valley 266

Silicon Valley Technical Review RSS PR 266

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Implicit in these materials is the corporate and product “positioning.”

Customer Development 221

Customer Development Developer Customer Silicon Valley 221

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. Marketing develops a complete marketing communications plan, provides Sales with a full complement of support material, and starts the public relations bandwagon rolling.

Silicon Valley 266

Silicon Valley Product Startup Product Development 266

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

Lean 253

Lean Silicon Valley Startup RSS 253

Steve Blank

JULY 13, 2009

Our “Hollywood meets Silicon Valley” story played great in Silicon Valley, they ate it up in Hollywood, and the business press tripped over themselves to talk to us. Not being able to hear negative customer input is an extremely bad idea. Which at this stage of the company was marketing and financing.

Silicon Valley 122

Silicon Valley Product RSS California 122

Steve Blank

MARCH 19, 2009

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. The percentage of marketing departments to live in the ivory tower rather than get out to meet with customers has got to be staggeringly high. Steve Blanks 30 years of Silicon Valley startup advice.

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Silicon Valley RSS Software Review Technical Review 194