Lessons Learned: The App Store after the gold rush
Startup Lessons Learned
OCTOBER 7, 2008
I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Acqusition competition is how new apps get new customers. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Then, if your retention is good enough, you can stay there.
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