Customer Differentiation Product Name Sales Cycle 
ConversionXL
JUNE 14, 2021
Why should customers buy from you? In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong).
YoungUpstarts
JULY 17, 2013
You want the starting market you have chosen to be narrow enough to allow your product/service to be easily differentiated, but not so narrow that there isn’t enough market for the business to be viable. Now with your deep insights, you can start to define the unique value you bring to the customer. Get the right team in place.
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