Customer Direct Marketing Lead Generation Small Business 
Startup Professionals Musings
SEPTEMBER 28, 2012
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. How could you be too busy to work on these things?
YoungUpstarts
DECEMBER 9, 2013
by Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “ Here’s one of business’s dirty little secrets: Many business owners prefer to keep their customers at arm’s length. If you lose a customer due to price or other circumstances beyond your control, then fine.
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Startup Professionals Musings
NOVEMBER 2, 2013
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. Currently, social media is the least used of all customer interaction methods.
Startup Professionals Musings
JULY 9, 2011
It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start.
Startup Professionals Musings
JUNE 4, 2010
According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. I suspect that a good part of the problem is that startup and small business owners still don’t know where or how to start. What’s the problem?
YoungUpstarts
DECEMBER 1, 2013
You’re ready to expand your customer base — almost. However, you’re certain it can’t be done without buying and mastering a certain software program that lets you personalize your marketing efforts. Those words are most often uttered by small business owners in reference to marketing. We no longer use it as a tool.
YoungUpstarts
MAY 8, 2014
Others are based on misconceptions about how the business world works, what motivates customers, and so forth. Sometimes that sabotage might cost you ‘only’ a customer or a sale… but over time, a few customers here and a few dollars there can lead to your closing your doors forever. Holding resources in reserve.
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