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7 Keys To Strategic Partnerships That Profit Everyone

Startup Professionals Musings

Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Let market response dictate a later split, merger, or acquisition. Willing to learn from each other.

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7 Ways Getting In Bed With The Enemy Can Be Win-Win

Startup Professionals Musings

Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Let market response dictate a later split, merger, or acquisition. Willing to learn from each other.

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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product.

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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product.

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7 Reasons To Turn The Enemy Into A Strategic Partner

Startup Professionals Musings

Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Let market response dictate a later split, merger, or acquisition. Willing to learn from each other.

Partner 147
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Tough Competitors Are Your Best Strategic Partners

Startup Professionals Musings

Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Let market response dictate a later split, merger, or acquisition. Willing to learn from each other.

Partner 244
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7 Ways That Startup Competitors Can Win By Partnering

Startup Professionals Musings

Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Let market response dictate a later split, merger, or acquisition. Willing to learn from each other.

Partner 120