Customer Florida Guerilla Product 
Steve Blank
JUNE 22, 2011
I hypothesize that unlike bubbles in other sectors – tulips, Florida land prices, housing, financial – tech bubbles create lasting value. They finance companies that invest in new technologies, new ideas and new products. A bubble is simply the redistribution of wealth from Marks to the Smart Money and Promoters. All of it gone.
Up and Running
APRIL 18, 2016
Find out who the major players are that you’ll be competing against, determine who your ideal customer is, and define what they want. How do you want your customers to feel when they visit your website, view your advertising, or use your services? Why should customers use your services, rather than just book a trip themselves?
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