Customer Florida Guerilla Startup 
Steve Blank
JUNE 22, 2011
They understood the ubiquity, pervasiveness and ultimate profitability of these startups and doubled-down on their investments. I hypothesize that unlike bubbles in other sectors – tulips, Florida land prices, housing, financial – tech bubbles create lasting value. My closing arguments are below. Here are two views how.
Up and Running
APRIL 18, 2016
Find out who the major players are that you’ll be competing against, determine who your ideal customer is, and define what they want. How do you want your customers to feel when they visit your website, view your advertising, or use your services? Why should customers use your services, rather than just book a trip themselves?
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