Customer Forecast NPV Sales 
Startup Professionals Musings
NOVEMBER 26, 2012
Early customers and contracts in progress add value. Every customer contract and relationship needs to be monetized, even ones still in negotiation. Assign probabilities to active customer sales efforts, just as sales managers do in quantifying a salesman’s forecast. NewCo doesn’t have any of these yet.
Startup Professionals Musings
SEPTEMBER 30, 2011
Early customers and contracts in progress add value. Every customer contract and relationship needs to be monetized, even ones still in negotiation. Assign probabilities to active customer sales efforts, just as sales managers do in quantifying a salesman’s forecast. NewCo doesn’t have any of these yet.
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Gust
NOVEMBER 18, 2012
Early customers and contracts in progress add value. Every customer contract and relationship needs to be monetized, even ones still in negotiation. Assign probabilities to active customer sales efforts, just as sales managers do in quantifying a salesman’s forecast. NewCo doesn’t have any of these yet.
Startup Professionals Musings
SEPTEMBER 6, 2010
Early customers and contracts in progress add value. Every customer contract and relationship needs to be monetized, even ones still in negotiation. Assign probabilities to active customer sales efforts, just as sales managers do in quantifying a salesman’s forecast. NewCo doesn’t have any of these yet.
Rob Go
MAY 26, 2016
The first is practical and real – it’s hard to forecast and plan expenses when revenue might swing significantly. Higher potential LTV: The argument that over time, you’ll be able to extract more value from a customer than you would have if they paid it all up front. That is not good.
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