25 Entrepreneurs Explain How They Came Up With Their Business Names
Hearpreneur
JANUARY 10, 2020
When I started my consulting business, I was fortunate enough to have a mentor who guided me, and the best advice she gave me was to name my company something about myself, but not my actual name. When the connection you have with your customers becomes an emotional connection, it is called brand affinity. 8- Homage to my heritage.
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