article thumbnail

Should Founders Be Allowed to Take Money off the Table?

Both Sides of the Table

But more spend = more viral opps = more revenue down the road. >50% of our revenue in now viral. I raised $500k in seed money to start the company. The company did well in 2006 as we delivered a phenomenal product that got much industry acclaim at conferences and with initial customers.

Founder 329
article thumbnail

Diversification – The Alternative to Market Timing

Rob Go

We try to invest in companies with different “ paths to victory “ We’d like to see some companies that rely on viral consumer adoption. We’ve invested in some SaaS companies that acquire early customers through a combination of inbound marketing, inside sales, and channe partners.