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Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

It is a repository of global data that has as its primary purpose to quantify the role of digital in the consumer journey from research to purchase. But during the 30% of the time that I spend outside the US (or on global brand strategy), the other column and the contrasts you can draw are very meaningful. I love you Czech Republic!

Global 136
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Eastern European Champions & the 4 V’s of Big Data

Cracking the Code

I would categorize these champions in two camps: the “Local Champions” and the “Global Champions”. The first category includes companies that have a dominant position in their national market and are often internet or ecommerce companies. Why Eastern Europe? mobile phone per person for the Top 4 EE countries (vs. in GE, 1.3