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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Marketing gurus often refer to it as “differentiation.” Enter a Business Award Competition. Plus, you’ll be helping others.

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How We Took on Slack (and Lived to Tell About It)

ConversionXL

Differentiating our product. We also found out why people switched from Slack, which became the first of two ways we sought to differentiate our product. The low price point became the way for us to differentiate our product for new users who were less willing to make a financial commitment on a new system of communication.

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6 Mistakes to Avoid When Writing Your Restaurant Business Plan

Up and Running

On top of building and explaining your competitive advantage, your restaurant’s business plan should have an entire section completely devoted to competitive analysis. Will you be working with a PR company or a local news outlet? See Also: 20 Marketing Tools Every Small Business Owner Should Try.

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How We Took on Slack (and Lived to Tell About It)

ConversionXL

Differentiating our product. We also found out why people switched from Slack, which became the first of two ways we sought to differentiate our product. The low price point became the way for us to differentiate our product for new users who were less willing to make a financial commitment on a new system of communication.

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7 Competition Crushing Value Propositions

Duct Tape Marketing

One of the biggest challenges that any small business faces in the area of marketing is standing out from everyone else that say it’s doing what you’re doing. This is tough for any organization, but can be next to impossible for a small business just getting started.

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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

In 2011 I discovered the world of blogging and started to share my creative works with the world, accidentally starting my part time creative business online. But I stopped myself, realizing that I didn’t want to bash this small business online and forever tarnish their reputation. Thanks to Lydia Fayal, AdmitSee !

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Think Your Start-up Is Venture Worthy? Think Again.

techcrunch.com

Some of the investments defy explanation… Money poured into something that no one has yet been able to monetise, with a competitive landscape that is over-saturated, and with no real differentiation from what’s already out there. link] Matt Wrench “The businesses, it seems, vastly over-estimate their ability to raise funds.