ConversionXL

MARCH 20, 2019

Choosing the right account-based marketing software can be a messy process. Some ABM software is an add-on to an existing tool. Some companies sell relevant software but not explicitly for ABM. Software can help with each: Identify the right accounts and targets within them. Measure how they respond. Image source ).

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

APRIL 7, 2021

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. The way you sell & market will be different.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale. Gates and weights.

Customer 98

Customer Marketing Channel Acquisition 98