Deal Structure Entrepreneur Lead Investor Pre-Money Valuation 
View from Seed
OCTOBER 21, 2014
In short, more and more entrepreneurs are signaling their price expectations earlier in their seed fundraise process. Or, in the case of a convertible note, they’ll explicitly state a valuation cap. In theory, there are three levels of pricing for an entrepreneur to potentially signal to a prospective investor: 1.
Genuine VC
JULY 30, 2012
Sharing these expectations early in potential lead investor discussions fundamentally qualifies the conversations, but it also runs the risk of prematurely losing a potential financing partner or reducing options to maximize a financing process outcome. Above market. But, also by definition, that just can’t be the case.
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